To read the rest of my review of this week's 30 Rock, head over to TV Fanatic.
The seventh and final season of 30 Rock began this week, and "The Beginning of the End" started the abbreviated run out with a bang. Classic one-liners and references were joined by a hilarious plotline that ended with Jack and Liz teaming up to tank NBC.
The idea that Jack - and now Liz as well - wants to tank NBC so that Hank Hooper will sell the company to the guy who makes the only successful Easter Egg dyeing company in the world is funny in and of itself.
It also creates an atmosphere rich with opportunities for humor, like Jack coming up with ridiculous new shows for the network. God Cop may have had the most play here, but Homonym may have been funnier, and Tank It was certainly more idiotic.